Asana
Identity Design
Hestia designed the brand identity for yoga & pilates studio Asana.
In this context, Asana refers to both the style of yoga practise, as well as a sitting meditation pose.
The essence of the brand is the balance between movement and stillness, the body and the mind.
Branded elements are thoughtfully incorporated into the architecture, complimented by luxury props and accessories inscribed with the Asana icon and logo.
The balance between movement and stillness, the body and the mind is represented in the brand identity through the use of a minimal, linear typeface in contrast with the natural form of the illustrated female figure.
Hestia designed the brand identity for yoga & pilates studio Asana.
Asana in this context, refers to both the style of yoga practise, as well as a sitting meditation pose.
The essence of the brand is reflected in the multiple functions of the space; the balance between movement and stillness, the body and the mind. This is represented in the brand identity through the use of a minimal, linear typeface in contrast with the natural form of the illustrated female figure.
Branded elements are thoughtfully incorporated into the architecture of the space, complimented by luxury props and accessories inscribed with the Asana icon and logo.